Business Confidence

Entrepreneurs are always going beyond their so-called comfort zones.

Actually, I don’t like the phrase ‘comfort zone’ – it doesn’t reflect the reality.

These ‘comfort zones’ are in reality our safety zones.

Where we are now, we know we’re safe. We may not be happy, or fulfilled, or wealthy, or even comfortable (ironically, since it's supposedly the comfort zone!), but we’re safe.

Any change, even a change for the better, involves the unknown. And we humans are programmed to fear the unknown. It might be dangerous.

And of course, for entrepreneurs there’s no guarantee that the unknown future will be better. The business could fail.

We aren't usually consciously aware of this fear of the unknown  – but our subconscious knows it.

And we entrepreneurs are forging new paths all the time – without a map! We’re drawing the map, not following it. We’re deliberately stepping outside that safety zone.

No wonder it’s scary. No wonder we often lack confidence.

Here's what entrepreneurs are risking:

• Failure
  
• Rejection
  
• Success
  
• Issues/beliefs around money 

We also come up against our beliefs. Our beliefs can serve us, or they can hinder us. With my tools, I'll help you examine your beliefs and make sure you only carry beliefs which support you. See below for more about our beliefs.

With EFT, NLP and guided visualisation, I can help you overcome all of these issues. And then you'll be unstoppable. If you're dragging around all those fears, it's like driving with the brakes on. It's hard work, is slower than it needs to be, and causes damage. Release/dissolve your fears, and success is yours!

Contact me to see how I can help you achieve your business success.

OUR BELIEFS 

It isn’t just our beliefs about failure, success, rejection and money which influence us. It’s our beliefs about everything.     

But our beliefs are not necessarily true. 

Let me explain. 

As infants and young children one of our main jobs is learning how the world works. We observe and draw conclusions about what we see. We tend to observe the specific but learn it as the general.   

This is essential. If we didn’t generalise we’d never be able to learn language. We’d never, for example, be able to go somewhere new and automatically know how previously unseen doors and cups and chairs work. 

However it has a downside. Sometimes we draw the wrong conclusions. Here’s a fictional example:  say there was a child, aged about five, who had finished a beautiful painting which took her hours and of which she was so, so proud. She stood up to rush off and call her parents to come and have a look at it – but in her hurry and excitement she accidentally knocked over the dirty paint water and ruined her painting. Her subconscious may well take that specific incident as evidence of the general principle that: Finishing projects causes them to be destroyed, so it’s not safe to finish them.  

Now, here’s the thing. Our fictional girl wouldn’t even know that she was carrying this  belief. It would be so deep down in her subconscious that it was outside her conscious awareness. But yet, the belief would be there, and her subconscious would act always with regard to that belief.  

And so, because there is a danger inherent in finishing projects, her subconscious, whose job is to keep her safe, would try to stop her finishing any projects.

Therefore this girl would find it hugely difficult to finish projects, possibly for the rest of her life. If she did manage to finish anything it would only be through a huge application of willpower and a strange stressed feeling. And she would find that the effort would exhaust her, and she would have many unfinished projects for every one she managed to finish. 

The subconscious has a thousand tricks in order to stop us doing ‘dangerous’ things, a thousand ways to sabotage our efforts. 

I don’t know why the subconscious doesn’t just say, “Don’t do this, it’s dangerous”. If it did that, and we consciously knew that it wasn’t dangerous, then we could see it for what it was, and dismiss it or override it.  

Hmm, maybe that’s why… 

All this, of course, doesn’t just apply to our fictional girl. It applies to you too. And to me. And to everybody we know. 

The evidence we gather becomes our map of the world – our paradigm. It steers our actions and reactions and hence our very life. And for entrepreneurs, it steers our success in business. 

Some – indeed, many – beliefs are absolutely true. The ‘belief’ that if you don’t do your VAT returns you’ll get into trouble with the Revenue is absolutely true. Nothing I’m sharing with you here is going to change that or help with that. That’s reality, and you can’t argue with reality. 

Some beliefs are true, but the inferences we draw from them are not.  

So, it’s true to say that some – maybe even most – of people to whom you try to sell your service or product will turn it down. But there are so many conclusions we can draw from that fact. There are conclusions which serve us and allow us to feel okay about that, e.g.:  

·     That’s okay, my product isn’t for everybody. 

·     Sales is a numbers game – I’m now that much nearer my next ‘yes’. 

·     My sales pitch wasn’t great – how can I improve it? 

Or, there are conclusions to be drawn from it which absolutely don’t serve us. Note that although I’m giving clearly articulated examples, in reality these thoughts will probably be below your conscious awareness – in other words, in your subconscious where the belief is residing – and all you’ll be aware of is a sick dread feeling. Having said that, examples might be:  

·     Oh God I’m useless I can’t do anything right. 

·     He’s rejected me, just like X rejected me. 

·     This business is doomed to failure, how did I ever think I could make it? 

In the first example you’ll be able to just calmly continue to the next sales call, or take the time to improve your sales pitch. In the second example you’ll be upset and will either find excuses not to do any more sales calls, or will force yourself to do them but do them from a position of weakness and doubt which will, of course, come across to the prospect.  

With EFT you cannot change the reality, but you can change the inferences drawn from it from ones which disempower you to ones which empower you. 

Other beliefs we carry (and again, most likely don’t know we carry) are totally untrue. These are beliefs like:  

• I’m useless.
  
• I’ll never succeed.
  
• Nobody thinks I’ll be able for this, and they must be right. 
  
• They all laughed at me that time in fourth class when I spoke out, so I’m useless at speaking in public. 
  
• Businesswomen have to be hard to succeed.
  
• Nobody would hire somebody of my class/accent/appearance. 
  
• I just don’t have what it takes. 

Again, this isn’t about arguing with reality. The belief “I just don’t have what it takes” certainly applies to me if my ambition was to play basketball for Ireland – I’m 44 and only barely over 5 foot tall!  

But self-limiting beliefs, where we talk ourselves out of things we surely could do, are definitely untrue. 

EFT is superb at erasing those beliefs and installing empowering beliefs instead. Contact me to easily and effortlessly programme your mind for success.